Join BVA Nudge Unit and Boston Scientific as they detail their recent partnership using Behavioral Science principles in health communications. Behavioral Science principles were incorporated into a Boston Scientific patient support call guide, and Patient Education Specialists (PESs) were trained on how to use these principles when speaking with patients. Ongoing reinforcement and support was also provided post-training using simple techniques, tools, and dedicated Champions. Meaningful improvements in PES-patient interactions were observed in follow-up evaluation. Key takeaways include...

• Foundational BeSci principles that can be used in health communications
• The impact of training and ongoing support, including better supported and educated patients
• More informed HCP-patient discussion
• Ultimately helping HCPs focus on personalized, efficient care in the office); and the potential to increase organizational effectiveness by upskilling health communicators using BeSci tools and techniques

Presented By

Kate Kirchner is a Senior Product Manager at Boston Scientific on the WATCHMAN Marketing team. She drives the development and implementation of direct-to-patient outreach programs through a customer relationship management program and a patient education team. The team educates patients with Atrial Fibrillation on a therapy option to reduce their stroke risk.

Kim Burchard is a patient education specialist for the WATCHMAN Care Team. She has been nurturing potential WATCHMAN patients over the phone for 2 years. She educates patients by pairing her 15+ years of inside sales experience and previous healthcare experience.

Suzanne Kirkendall, MPH is a behavioral scientist at BVA Nudge Unit, where she co-leads the Healthcare division globally. Her passion lies in marrying the worlds of psychology, public health, and behavioral economics to craft impactful behavior change solutions across the healthcare ecosystem. BVA Nudge Unit is a global consultancy that specializes in applying behavioral science to solve their clients’ biggest challenges involving customers, employees and organizations.