Trust Me, I'm a Brand: How to connect your experts with your audience to build trust and relevance

Presented on October 28, 2021 at 4:00PM-5:00PM ET

Marketing isn’t just about earning attention (though that’s a good start); it’s about earning trust. As our society finds itself knee deep in misinformation (at worst) and manipulative messaging (at best), expertise has never been needed more. This is a golden opportunity for brands who are willing to meet their audiences in moments of truth with empathy, expertise, and content that converts hearts, minds, and KPIs.

Learning Objectives:

1. How to use data to identify opportunities where your audience's needs (and wants) help

2. How to package your experts and ideas in culturally relevant formats that resonate

3. How to map the KPIs that matter to your audience’s top of mind and your brand’s bottom line

4. Simple ways brands can measure their content’s impact on trust, based on our new research

Presented by: Revmade

Andrew Hanelly, Chief Creative Officer and Managing Partner