Integrating the latest digital trends into your hospital campaigns

Presented on November 4, 2021 at 10:30AM-11:30AM ET
This webinar will focus on running a digital healthcare campaign in 2021. A series of observations and insights will be discussed along with related best practices for master brand messaging, as well as key hospital service lines such as primary care, urgent care, telehealth and other specialties. From campaign planning that accounts for the latest privacy updates in iOS14 and “cookie-less” marketing, to dynamic digital placements that drive conversions and ROI.

Learning Objectives:

1. Defining the current landscape in programmatic, native, direct placements, SEO, paid search and paid social media.

2. Implications of digital marketing for healthcare service lines in a post-COVID world.

3. How campaign targeting is shifting with an industry-wide focus on user privacy.

4. Dynamic digital placements that drive engagement and KPIs.

Presented by: EVR Advertising

Lisa Wallace, Account Manager

Pete Ricci, Vice President

Mariah Ehrgott, Digital Marketing Manager