November 16, 2023 at 10:30am-11:30am ET

Bellevue Woman’s Center is the only community hospital dedicated to caring for women and babies in New York’s Capital Region. When Bellevue was looking to increase awareness of key services, it turned to an SEO-led content and email marketing strategy to nurture women through three distinct phases of motherhood–from Planning to Pregnancy to Post-Partum– with relevant content timed to baby’s development. The content created robust user engagement while promoting its recent website rebrand. In this interactive session, Paul Fahey will walk attendees through how Bellevue paired evergreen content marketing campaigns to give women the information they needed, when they needed it, and the lessons marketers need to know to replicate Bellevue’s success.

Learning Objectives

1. How and why to engage patients with content.
2. How to create a person-first content strategy.
3. How to scale content for efficiency and relevance.

Presented by

Paul Fahey is Vice President of healthcare marketing agency Smith & Jones. He has helped clients rebuild brands, grow service line volume, attract and retain top talent, and make deeper connections with donors and their communities. Paul also contributed to Smith & Jones’ book, Under the Influence – Second Edition.

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