January 11, 2024 at 10:30am-11:30am ET

There's only one universal truth in marketing and it's this: Nobody wakes up in the morning thinking about your brand. They think about what kept them up last night, what they need to get done that day and maybe, just maybe, what they want to be one day. And that sobering reality is what marketers should think about every morning as they wake up: Relevance is a status that must be continually earned, and it is now (more than ever!) the path to revenue. In this session, Revmade's Andrew Hanelly will help marketers understand how they can better understand their audiences and communities through a careful (and fun!) approach to data and audience intelligence.

Learning Objectives

• See real-world examples of how audience data led to growth opportunities for award-winning programs
• A list of the types of questions you should be asking your data sources
• The best way we've found to use data to drive planning and yep, break down silos

Presented by

Andrew has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. His work has been featured at the Economist and AdAge. Andrew was also the recipient of the Content Council’s inaugural Rising Star award.

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