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Grow Up! How Mature Is Your Content Strategy?
Thursday, March 28, 2024, 10:30 AM - 11:30 AM EDT
Category: Webinar
March 28, 2024, 10:30am-11:30am ET
Is your content delivering consistent results that are tied to your organizational strategy and objectives? Don’t know? A 5-point content maturity model can help you assess how effective and sophisticated your content program is, and how to move the needle toward success. We will provide the four imperatives of increasing an organization’s content maturity level:
  1. Developing a consistent content strategy that can govern all of the content you are producing for your intended audience group.
  2. Establishing a strong content brand that can be leveraged across platforms and channels, and that supports the overall organizational brand.
  3. Developing processes and systems that can remove barriers that exist between content creators, departments, locations, etc.—and creating collaboration and line of sight.
  4. Consistently measuring results and adjusting efforts—and then rinsing and repeating. Throughout the session, we will highlight mini case studies of healthcare organizations both large and small, in all regions of the U.S. These case studies will highlight both consumer content programs and programs targeted to referring providers.
Finally, will demonstrate how—by increasing your content maturity level—you can provide measurable results and gain the support and buy-in of leadership and your C-suite.
 
Learning Objectives
  • Learn how to assess your organization’s content maturity level using a 5-point scale.
  • Discover the four imperatives of increasing your content maturity level.
  • Learn how to build a business case for your content program and gain buy-in from your C-suite.
Presented by
Shannon Cummins, VP of Business Development, GLC
Michelle Jackson, VP of Content Strategy, GL
 
Shannon Cummins has spent 30+ years working with hospitals, health systems, health plans and employers developing integrated content marketing and communications programs that meet their goals and objectives. Her strategic focus and expertise in cross-platform media solutions—such as digital, print, video, mobile and social—offers the healthcare industry a full spectrum of innovative business solutions customized to engage audiences and drive bottom-line growth. She works with client to develop content strategies that are delivered at the right time, in the right medium, to the right person.
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