Grow Up! How Mature Is Your Content Strategy?
Thursday, March 28, 2024, 10:30 AM - 11:30 AM EDT
Category: Webinar
March 28, 2024, 10:30am-11:30am ET
Is your content delivering consistent results that are tied to your organizational strategy and objectives? Don’t know? A 5-point content maturity model can help you assess how effective and sophisticated your content program is, and how to move the needle toward success. We will provide the four imperatives of increasing an organization’s content maturity level:
Finally, will demonstrate how—by increasing your content maturity level—you can provide measurable results and gain the support and buy-in of leadership and your C-suite.
Learning Objectives
Presented by
Shannon Cummins, VP of Business Development, GLC
Michelle Jackson, VP of Content Strategy, GL
Shannon Cummins has spent 30+ years working with hospitals, health systems, health plans and employers developing integrated content marketing and communications programs that meet their goals and objectives. Her strategic focus and expertise in cross-platform media solutions—such as digital, print, video, mobile and social—offers the healthcare industry a full spectrum of innovative business solutions customized to engage audiences and drive bottom-line growth. She works with client to develop content strategies that are delivered at the right time, in the right medium, to the right person.
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